I Have No Good Ideas


How do you know an idea is good unless you share it?  Working in digital marketing, advertising and product development you see many an idea floated or sometimes even crammed down someone’s throat. Sometimes the ideas are good, other times they are terrible. Sometimes it is a bad idea that is feasible so you do it anyway and sometimes it is a really great idea but the technology can’t support it, yet you fruitlessly try it make it happen. Sometimes bad ideas succeed and sometimes brilliant ideas fail. There is not a recipe to success other than being flexible and knowing when to substitute ingredients.

I have seen all to often agencies or companies that espouse the notion that a good idea can come from anyone anywhere in an organization only to watch a brilliant idea be stifled or stolen because it didn’t come from deemed “the idea maker” on the payroll. I have also witnessed wonderful “idea makers” welcome in new ideas with open arms from all corners of the braintrust and  prop those people up to discover their potential.  The best idea makers are those confident enough in themselves to recognize other idea makers in unlikely places. Often when jealously, politics and hierarchy is pushed aside and all that is left is collaboration and a great idea, the magic really happens.

I am not known to be a wallflower, not even close. I will fight tooth and nail to protect a budget, my developers, to properly vet technology and for what is right for  employees ethically, but for some reason I rarely fight for my creative ideas in the same way. It is my achilles heal, it is where I sometimes lose faith in myself and shrink away or feel defeated.

Someone asked me the other day why I wasn’t starting my own company. My answer was “Because I don’t have a good idea”.  As soon as the words came out of my mouth I realized how lame and cowardly they were. Why didn’t I think I had the capacity for a good idea? We all do, don’t we? So in an attempt to find confidence in my ability to ideate, I am challenging myself to share a new idea a day for a week on my blog starting next Monday. Some will be horrible and embarrassing.   Hopefully, others will have potential and might even get stolen and made by other people. In fact I’d be happy for the validation, just make sure you give me a cut of the profits. Some might be digital and some might be analog and some may already exist…apologies in advance, a girl can only Google so much. The point is, I have to dream them up myself, from my own mind. I have to expose myself for better or worse, because I do believe a good idea can come from anywhere, even from me, and the only way to get good at idea making is to not be afraid to think  them and share them in the first place.

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  1. Kelly Rose
    Posted March 4, 2013 at 1:00 pm | Permalink

    Sheryl – you have tapped into something that I struggle with on a daily basis. I seriously doubt my ideas as not being good enough – ever – because I’m not seen as the “big idea person.” How self limiting is that? I’m looking forward to seeing your ideas and thank you for making me think again about my own ideas.


  2. Judy Buonocore
    Posted March 4, 2013 at 1:59 pm | Permalink

    Hey Girl,
    We should talk